Tips and Ideas for Organizing a Gym

31st October 2019
We all enjoy working out and staying in shape, but do we ever really think about where we do it? In our post today, let's take a look at a model of a very special center that many of us go to regularly: the gym.

The concept of the gym originated in Ancient Greece. It consists of a set of rooms where people can exercise or practice sports. Gyms exist to help people become healthier, improve their athletic performance, recover from injuries or simply be part of a community. In our post today, we have some ideas for organizing a gym.

Structure and flow chart for a gym

Gyms are equipped with both general and specific exercise machines. In addition, they have open and closed spaces. Their spaces can be geared towards cardiovascular or muscle-building workouts, light equipment, stability training, pools or specific sports. The list is endless and continues to evolve as time goes on according to the fitness levels of gym members and the characteristics of the actual gym.

As for the organizational aspect, gyms are usually a family business or a national franchise, though there are other models as well. The tiers of workers start with monitors, then personal trainers– if there are any–, managers, who organize the work situation of the former tiers, planning or economical administrators and lastly, the owners.

Ideas for organizing a gym

What sets a gym apart from the rest? First off, the service, client treatment, and welcoming atmosphere. As a professional, you should consider everything that’s involved in having a business and take it to its highest level. Here are some examples of the factors you’ll need to consider:

Hiring qualified professionals

Many countries have laws that oblige gym-owners to hire licensed professionals. By hiring qualified staff, you can be sure that your employees will be able to provide professional training to your members.

We want to highlight that the professionals that you hire should already have experience in the fitness sector. While a licensed applicant might have a good educational background, remember that their studies might not fit the needs of your gym.

Give your members opportunities to analyze your gym and make suggestions

If you want a successful gym, you don’t just need a lot of members, but you need them to be satisfied and comfortable. You have to give them an opportunity to communicate in order to know their opinions on your installations and equipment.

gym suggestions

Adapt to your members

All professionals need a little tact. For example, if you have a physical trainer who screams at the members to help them lift weights or one that doesn’t offer any emotional support, your employees aren’t adapting their styles to the members.

You always have to find the way that best suits the learning style of each and every member. If you don’t have the passion to satisfy your clients, you should consider switching sectors.

Kind but strict

You should always wear a smile and transmit warmth to your members. But if you have to deal with someone who behaves inappropriately despite various warnings, you should ask them to leave your gym. The chaos that a small group can create might push your other members to leave your gym and sign up at another.

Create outside gym events

Creating outside events, such as a dinner, party or competition, is a great way of building a friendly atmosphere.

Mull over the idea! Outside events are initiatives that can help organize your gym and build trust with clients.

Invest in training your employees

The art of exercise evolves day by day. Thus, investing in your employees to offer top service is worth it. You should be attentive to trends and innovations in the world of fitness.

“If you take care of your employees, they’ll take care of your clients”

–Richard Branson (creator of the successful international gym franchise Virgin Active)–

Use technology

These days everything is logged on computers. On top of actively maintaining social media accounts and a professional website, you should also consider creating an app with training charts for your members.

With your own app, users can train by themselves with the help of occasional supervision.

Make a name for your gym and let it spread

Advertising by mouth is one of the most effective ways to sell your business. A gym with a reputation for poor maintenance and client-interaction will scare off potential members.

Instead, if you can satisfy your members’ needs, they’ll spread the word and more people will sign up at your gym. But remember: if you don’t maintain all the aspects of your gym, the word will get out and people will turn to other gyms.

gym reputation

Making the effort means everything for a gym

All of these tips and ideas, as well as many others, can help you find success. But if you’re not committed to keeping your gym at its top potential at all times, the tips can’t help you.

As long as you’re dedicated to something, whether it’s an ideal or business, you’ll come up with a great plan to improve. Improving constantly will help you feel fulfilled and enjoy the economical gains as well.

  • Jerónimo García Fernández y Francisco Pires Vega. Fidelización de usuarios mayores en centros de fitness: Gestión de clientes por programas de actividad física. Universidad de Sevilla. https://docs.google.com/viewerng/viewer?url=idus.us.es/xmlui/bitstream/handle/11441/16562/file_1.pdf?sequence%3D1&isAllowed=y
  • Boned, C.J.; Felipe, J.L.; Barranco, D.; Grimaldi-Puyana, M.; Crovetto, M. 2015. PERFIL PROFESIONAL DE LOS TRABAJADORES DE LOS CENTROS DE FITNESS EN ESPAÑA.
    Revista Internacional de Medicina y Ciencias de la Actividad Física y del Deporte. https://www.redalyc.org/pdf/542/54239641001.pdf
  • Brasero Ferreira, Alba (2013). Mecanismos de coordinación y estructuras de organización en centros de fitness y wellness. Proyecto Fin de Carrera / Trabajo Fin de Grado, Facultad de Ciencias de la Actividad Física y del Deporte (INEF) (UPM). http://oa.upm.es/43358/